Research and innovations from Ericsson have made possible many of the everyday activities you take for granted when using your smartphone.
In our booth, we want to give you glimpses of what we think is coming next and share some of the research we do to make it happen.
Welcome to join us in exploring the future.
Internet of senses
The concept “Internet of senses” involved technology interacting with our senses of sight, sound, taste, smell and touch, enabled by AI, VR/AR, 5G and automation. For servive providers and ecosystem actors, this will result in new opportunities for innovation, value creation, and growth. According to Ericsson´s “ConsumerLab Hot Consumer Trends” report, early technology adopter consumers expect the “Internet of senses” to become a reality by 2030. So what will all new sensory dimensions to social communication, media, gaming, shopping and learning mean for mobile communication networks? Watch our videos about “Internet of senses” to get a glimpse of how a sensory-complete internet will transform the daily lives of 5G users.
Listen to our podcast with Michael Björn, on the Internet of senses.
Internet of senses
10 Hot Consumer Trends 2030
Keep Consumers Connected
Self-driving cars are no longer confined to science fiction movies; they´re becoming a reality. Technological breakthroughs such as 5G connectivity and AI are behind the phenomenon, and are making it possible for cars to drive themselves. Today, Advanced Driver Support Systems (ADAS) technology is already helping drivers avoid accidents, but this is just the beginning of a safe-road revolution. Today up to 95% of road accidents are caused by driver´s mistakes and miscalculations. By applying predictive models to real time data, driverless cars will greatly reduce the impact of human error. Watch our videos about “Self-driving vehicles” to learn more.
Climate and carbon footprint
The world needs to halve overall carbon emissions every decade. Every industry must work on its own footprint. To take the best action, we need fact-based estimates about the carbon emission of different activities.
Have you seen headlines like these?
- Smartphones consume as much energy as fridges
- Despacito has the same footprint as 100 000 taxis
- Watching a film online consumes as much energy as 60 cups of tea
Ericsson has spent more than 20 years researching the carbon emissions of digital. We can debunk such myths, and show why going digital is often a better climate option.
Listen to our podcast A guide to your digital carbon footprint.
A quick guide to your digital footprint
Background report to ‘A quick guide’